Case Study 4: Louise Holmes

Louise Holmes
Owner
Red Office
www.redoffice.co.nz

Red Office are a small professional team of approved MYOB & XERO partners.
Their business involves supporting small to medium sized businesses with their
bookkeeping and training needs on XERO & MYOB.

Louise Holmes is the owner of Red Office and wanted to use a newsletter to stay in touch with her consulting and training clients.
She knew a newsletter would be a useful tool to stay in touch with the clients that her business did not see that regularly and keep her business positively remembered.

Louise had been planning to send out a newsletter for the last four years and thought she would do it all herself. However because of work and time pressure the newsletter never happened.

She then decided to use the services of Newsletter Ready.

They created an attractive, professional looking newsletter that clients really like.

In fact Louise met a key contact recently that she hadn’t seen for over 18 months. The first words out of the person’s mouth were “I really love your newsletter”. (So it’s working well to help Louise get her business positively remembered.)

Louise has some interesting ideas on using a regular newsletter. Louise sees a newsletter as a simple way to add value and stay positively connected with her consulting and training clients. (So her business is ‘top of mind’ with them every month.)

Louise treats a newsletter as an important part of her marketing budget. She sees it as something that most businesses should have (just like a website).

And because Newsletter Ready do all the work in creating and sending out the newsletter it means it automatically goes out every month. (This is a big change from when Louise tried to do the newsletter all by herself and nothing happened for four years.)

In the first two months of operation the newsletter also created over $3,000 in new training and consulting business for Red Office which was a nice bonus.

Louise has enjoyed her newsletter experience with Newsletter Ready and recommends their service to other businesses that want a simple way to stay positively connected with their clients.

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Max Whitehead

Managing Director
The Whitehead Group
www.whiteheadgroup.co.nz

Newsletter Ready cleaned up his email database and removed all the inactive and out of date email addresses. They then give him a good looking newsletter, advised him which of his articles to include in his newsletter and also sent the newsletter out to his clients.

Lisa McCall

Business Owner
NZ Home Loans Te Atatu
www.nzhomeloans.co.nz

It only takes Lisa 15-20 minutes a month to approve the material in the newsletter and Newsletter Ready do everything else. (Lisa just picks 4 articles relevant to her industry and what she does.)

Patsy McCook

Client Services Manager
Accountability Net
www.accountabilitynet.co.nz

Patsy commented that every newsletter they now use through Newsletter Ready is professionally formatted and looks good. It is also sent out for them. This saves them a lot of time at their end.