Case Study 2: Max Whitehead

Max Whitehead
Managing Director
The Whitehead Group

Max Whitehead is one of New Zealand’s leading Employment Relations practitioners
and has more than 25 years’ experience in the field of employment relations.

Max has occupied leading roles with the Ports of Auckland, Auckland Council, Auckland DHB Feltex and Auckland District Health Board as well as advocating for hundreds of employers during his 11 years at the Employers and Manufacturers Association (EMA).

Max is the Managing Director of the Whitehead Group.

Over the last 11 years he has personally advocated for over 4500 personal grievances cases and work place disputes. Max also is the Chief Operating Officer of the Small Business Voice Inc. Due to his extensive knowledge of the complexities of employment law in relation to both employers and employees his services are in high demand.

Due to Max’s line of work his clients generally only need him when they are in trouble and were reluctant to implement preventative measures he therefore felt it would be beneficial to regularly stay in connected with his clients.

And decided that a newsletter with useful information would be a good way to do this.

Max had already written a number of articles related to the services he offers that will be rejuvenated into the
newsletters. However it was always too hard and he never really had the spare time to generate constant articles for a newsletter that was interesting to his clients, looked good and was easy to send.

Which is why he decided to use the services of Newsletter Ready to create a newsletter for him.

Newsletter Ready cleaned up his email database and removed all the inactive and out of date email addresses.
They then give him a good looking newsletter, advised him which of his articles to include in his newsletter and also sent the newsletter out to his clients.

A number of his clients and contacts have told Max they really appreciated the newsletter so it is getting positive feedback already.

Max knows that if he continues to add value to his clients and contacts with a helpful newsletter it will keep his services top of mind in a positive way and make it very easy to create worthwhile amounts of repeat and referral business.

The newsletter service from Newsletter Ready makes it very simple and easy for Max to touch base in a positive way with all his clients and contacts each month.

And frees up his time nicely so he can do what he does best. (Which is providing expert employment advice to
both employers and employees.)

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Patsy McCook

Client Services Manager
Accountability Net

Patsy commented that every newsletter they now use through Newsletter Ready is professionally formatted and looks good. It is also sent out for them. This saves them a lot of time at their end.

Lisa McCall

Business Owner
NZ Home Loans Te Atatu

It only takes Lisa 15-20 minutes a month to approve the material in the newsletter and Newsletter Ready do everything else. (Lisa just picks 4 articles relevant to her industry and what she does.)

Louise Holmes

Red Office

In fact Louise met a key contact recently that she hadn’t seen for over 18 months. The first words out of the person’s mouth were “I really love your newsletter”. (So it’s working well to help Louise get her business positively remembered.)