Advertising is tricky business for an electrician, always making sure your ads are in front of the right people… Or is it?
What if we said that you didn’t have to constantly run Google Ads to attract the same customers you worked with a year ago? There is an easier and more cost-effective way to fill your job diary, and also to get referrals. It is as simple as sending an email.
Remarketing to clients that have used you before will likely halve your advertising costs. Want to know how to do it? Then read on…
Play The Long Term Game
If you were forced to stop running your Google or Facebook ads tomorrow, would your business still have an effective way to attract customers? Once you stop that direct advertising, it is difficult to gain traction and get the ball rolling on a steady stream of leads again. The key to long-term business success is having many ways to get your business in front of your ideal client.
Don’t put all your eggs in one basket by only using direct advertising. Just like building a house, email marketing is a fundamental foundation for building a successful business.
Bank The Leads For Later
As an electrician, you don’t have a lot of time for marketing. So, what if you set up a system where leads came to you for very little cost.
If you were to collect the email address of every possible customer that makes contact with your organisation, add them to a database, then contact them on a regular basis with an email newsletter and the odd engagement email – your coffers would be filled with leads when you need them.
We can hear you thinking that the strategy sounds like a lot of work, but with Newsletter Ready on your team, there is very minimal work for you. We would take care of the regular newsletter content, and the engagement emails to bring in your leads. Sound good?
Hear it from those in the know:
We talked to two of the electricians who currently enjoy the ease and effectiveness of Newsletter Ready’s services…
Kelly from Arendal Electrical estimates that she picks up 6 new jobs every time a newsletter goes out.
Andy – former contestant electrician on The Block NZ – from Hart Electrical has already picked up 3 new business leads from his fledgeling email list.
How Does It All Work?
Newsletter Ready will be your accountability partner through the process. We know that you don’t have a lot of time for marketing, so let us do the hard yards, and you can cash in on the benefits.
Step One: Build an email list
Give your current, past and future clients the chance to join your email list.
Step Two: Communicate with the list
Let Newsletter Ready prepare a regular newsletter that will be packed full of great content that your clients will actually want to read.
The newsletter alone will generate some leads, but every once in a while, we will send out an engagement email that encourages your clients to react quickly to capitalise on a deal, or a limited time offer. These engagement emails will be scheduled for your traditional quiet periods, or when you are looking for a boost in leads.
Step Three: Follow up with the leads
Make contact with the people that responded to your newsletter, or engagement emails. You know that they are interested in what you have to offer, otherwise they wouldn’t have got in touch in the first place.
Step Four: Bank That Easy Money
Take a trip to the bank to deposit all the money you have just generated. Then maybe a trip to the pub for a few cold ones to celebrate on Friday afternoon!
If you are interested in knowing more about how Newsletter Ready can help streamline your marketing, then get in touch with us today.